Crunk Energy Drink
Objective
- Increase brand awareness for newly launched products
- Drive case sales by offering promotional offers with select retailers
Strategy
- Link Crunk imagery/properties with target audiences using a medium that is pervasive among the brands followers
- Integrate text campaigns into sales, marketing, and operations, i.e. sales events, new retailers, territory launches, product launches, can packaging, on-line, etc
Customized Program
- Special in-venue event for a distributor launch
- On-site resources for final winner selection
Results
- 200% growth each month in the number of consumers texting in to Crunk
- Highly successful ‘live’ in-venue random contest give-away using text admin. tools