Crunk Energy Drink

Objective

• Increase brand awareness for newly launched products
• Drive case sales by offering promotional offers with select retailers

Strategy

• Link Crunk imagery/properties with target audiences using a medium that is pervasive among the brands followers
• Integrate text campaigns into sales, marketing, and operations, i.e. sales events, new retailers, territory launches, product launches, can packaging, on-line, etc

Customized Program

• Special in-venue event for a distributor launch
• On-site resources for final winner selection

Results

• 200% growth each month in the number of consumers texting in to Crunk
• Highly successful ‘live’ in-venue random contest give-away using text admin. tools