Hannah Montana

Objective

• Increase brand recognition and build listener/viewer database.

Strategy

• Execute an SMS text campaign where radio station listeners tuned in for a specific clue. Once the clue is provided, listeners texted in their answers.
• Qualified participants were eligible to win Hannah Montana show tickets in Baltimore.

Customized Program

• LSN managed both the on-line and text platforms for the contest
• LSN built and inserted widget to capture data from on-line entries

Results

• The campaign ran for 2 days only, 55,000 entries, of which 9,000 were text entries!