LG National Texting Championship

Objective

• Increase brand awareness and buzz for the release of the new enV2 mobile phone.
• Drive national traffic to the LG website where consumers could find information about the contest and compete online, as well as learn about why the enV2 with its qwerty keyboard is the best for texting!

Strategy

• Implement a national texting contest for users around the country to compete by texting correct phrases as quickly as they can.
• Integrate radio, TV, on-line, and mobile banner ads to culminate in an in-venue text-off final event to crown the champion.
• Entice participants with a grand prize of $50,000.

Customized Program

• Exact 'timed' push & pull text messaging services.
• Customized reporting.
• Extended hours on-call client service.
• On-site resources for final in-venue championship contest.

Results

• 350,000 mobile impressions via LSN’s Local Wireless network* (*link to short description selling the ad inventory available...cross sell opportunity).
• Highly successful, regional radio promotion and MTV micro event text-offs reaching 19.2 million consumers.
• Over 23,000 SMS messages sent and received.
• Mobile play-offs with over 3,000 player participants from around the country!